The Biggest Risk in Your Agency Is Taking No Risk

The Risk of Staying Still

Those who talk most about not wanting to take risks are, frequently, the ones taking the most risk. The risk they are taking has no label. It generates no immediate anxiety. It is silent, gradual, and its consequences arrive late — when they are already hard to reverse. It is called the risk of staying still.

Inaction Is Not Free

Not hiring when the team needs muscle has a cost. Not training when the market evolves has a cost. Not redesigning the system when results call for it has a cost. These costs do not arrive as an immediate invoice. They arrive later, accumulated, disguised as the market is difficult or good agents do not exist. Inaction has a price. And that price is always charged with interest.

The Two Types of Directors

The first ask: what can I lose if I do this? The second ask: what am I going to lose if I do not do this? The criterion with which you evaluate risk completely determines the type of business you build.

Robert Louis Stevenson: Do not judge a day by the harvest you reap, but by the seeds you plant.

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