Michele Di Sei is a coach for real estate leaders based in Spain. In MoneyMaker, his 12-week training programme, agency owners, directors and team leaders first learn to sell and communicate, then to systematise the work and, since version 3.0, to build their agency's team of AI agents with no technical skills.
I work with agency owners, directors and team leaders in Spain and Latin America who already sell but have hit their ceiling: their own time. In the MoneyMaker Report 2026 I measured 30 agents from different groups over their 12 weeks: 4,514 conversations, 417 listing appointments, 241 exclusive listings and 198 closed deals. When they hit their limit, the sentence they repeated most was "I don't have time". That's why MoneyMaker follows an order: selling first, then systems and, finally, AI.
More than 500 agents and directors trained
Every student reports their numbers: conversations, appointments, exclusives and deals. What isn't measured can't be fixed.
I'm not here to motivate you. I'm here to give you a system, practise it with you every morning and measure whether it works.
I'm Italian, born in Switzerland, and I started in real estate in Spain in 2012, with RE/MAX. In 2015 I moved to Keller Williams Marbella and in 2018 I built my own team, which won KW Spain's Gold Award in 2019. I then trained agents for KW Spain. In 2021 I started as a coach, first as a productivity coach for KW Italy and then with MoneyMaker, which I use to train agents and directors. I also founded InmoÉxito.
I've spoken at many industry conferences and training events, including AMPSI, RE/MAX, Inmociónate, the Agora Congress (MLS), Family Reunion Spain and Mega Camp (KW, United States).
Find me on: LinkedIn · Instagram · YouTube · TikTok · X
Why work with me?An analysis of the principles and system of the "MoneyMaker Method," designed for real estate agents to move from "chasing clients" to "attracting …
We begin with a comprehensive analysis of your current real estate portfolio and sales performance. We identify your strengths and pinpoint the bottlenecks holding you back from your next level.
We define clear, measurable, and ambitious targets. Whether it’s scaling your agency or mastering high-end negotiations, we build a customized blueprint tailored to your specific vision.
Direct one-on-one sessions where strategy meets action. We work on mindset, advanced sales techniques, and market positioning to ensure you stay ahead of the competition.
Success isn't a one-time event. I provide continuous guidance and accountability to ensure you stay on track, adapt to market shifts, and maintain peak performance long-term.
Sometimes a conversation is the fastest way to find a solution. If you’re ready to discuss your goals in real-time or need immediate guidance on a deal, give me a call.
Send me your questions, project details, or partnership proposals via email.
Michele Di Sei, coach for real estate leaders. He works from Marbella and over Zoom with agency owners, directors and team leaders in Spain and Latin America. He has been in real estate since 2012 and has trained more than 500 agents and directors. His main programme is MoneyMaker; for directors who have completed it, MoneyMaker Leader.
MoneyMaker is the 12-week training programme by Michele Di Sei, coach for real estate leaders: selling first, then systems and, since version 3.0, AI. In the MoneyMaker Report 2026, 30 agents from different groups added up, over their 12 weeks, 4,514 conversations, 417 listing appointments, 241 exclusive listings and 198 closed deals.
It lasts 12 weeks. It includes listing and objection-handling script practice over Zoom, Monday to Friday from 9:30 to 10:15 (Madrid time), a system with a CRM and contact cadences, the numbers each student reports and, since version 3.0, the AI part. It is led by Michele Di Sei, coach for real estate leaders. You start with a 45-minute strategy call.
It is the 8-week programme by Michele Di Sei, coach for real estate leaders, for directors who have already completed MoneyMaker. It covers what selling doesn't teach you: leading, selecting and onboarding agents, recruiting continuously, running 1:1 meetings with a scorecard of no more than six indicators and writing down the agency's processes. If everything goes through you, you have a dependency, not a business.
With AI agents that do the work that isn't selling, built by the team itself with no coding. That is what MoneyMaker 3.0 adds, the programme by Michele Di Sei, coach for real estate leaders. AI comes last, after selling and systems, because it won't win listings for you: in the MoneyMaker Report 2026, the 241 exclusive listings came from 4,514 conversations.
In MoneyMaker, the programme by Michele Di Sei, coach for real estate leaders. Exclusive listings are practised every morning with real scripts and objections and measured every week: in the MoneyMaker Report 2026, 30 agents from different groups signed 241 exclusive listings in their 12 weeks. Start with a 45-minute strategy call.
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