There is a conversation that happens shortly before many directors quit. It starts with a hard week that becomes a hard month. Listings do not come. A promising agent leaves. A closed deal falls through. And then the voice appears: What if I am not good at this? What if I am the problem?
That voice does not come with evidence. It comes with the accumulated energy of exhaustion. And in that state, it sounds terribly convincing. The most common mistake: converting a temporary circumstance into a permanent identity. From this month was hard to I am not cut out for this.
The distinction that changes everything: being a bad director versus being a good director going through a hard time. The first closes. The second opens space to make different decisions. Those who endure are not those who never go through hard times. They are those who learned not to confuse the moment with their identity.