In groups of real estate directors something curious happens. Someone describes a colleague's situation: a team that does not produce, a director who does everything, no systems. The rest of the group diagnoses it clearly within minutes. Then someone asks: do you have the same problems in your own business? Silence.

King Solomon was the wisest man of his era. Monarchs traveled to seek his counsel. And yet his personal life was a documented disaster. It was not hypocrisy. It was something more structural: the Solomon Paradox.

Psychologist Igor Grossmann demonstrated it: people reason significantly more wisely when the problem belongs to a friend than when it is their own. Psychological distance explains everything. When the problem is someone else's you analyze it from outside, with calm. When it is yours you are inside it, and that clouds your analysis.

The solution: before your next important decision, ask yourself what you would advise a colleague in your exact situation. The answer that appears in 30 seconds will be more useful than everything you have thought about that problem for weeks.